The Mudcat Café TM
Thread #9606   Message #852366
Posted By: Marion
22-Dec-02 - 08:52 PM
Thread Name: INFO/Opinions:Taylor,Larivee,Collings,et al.
Subject: RE: INFO/Opinions:Taylor,Larivee,Collings,et al.
I recently saw an ad for Taylor that said: "You're right. It's probably too late to get into the rock and roll hall of fame. But it's not too late to give the world another cover version of Smoke on the Water."

Although Rick said way up at the top, "I've talked to literally hundreds of store owners over the last 10 years and the market these instruments are aimed at is one made up of University educated 45+ businessmen who remember their teen folkie years with fondness (and their beloved Harmony guitars) and are back in the market with a vengeance," I was surprised to see Taylor deliberately marketing themselves as a mid-life crisis instrument.

Marion