Well, I drink it. I gave up real coffe for a long time (Good on you, Peg) but eventually drifted back to it. By then I had disposed of my coffee maker and since I was only using coffee as a method to get caffeine into my system taste did not enter the equation. And I couldn't justify buying a coffeepot for such a use. So I continue to drink it.
My favorite is Taster's Choice, preferably used to wash down crunchy peanut butter on whole wheat toast.