I seem to remember that Blind Blake said one of his tunes was "like Maxwell House coffee - good to the last drop!"

On another tack, it is very difficult to buy any branded coffee, real or instant, that is not limked in some way to Jacobs Kraft Suchard Nestlé. I import small quantities from an artisan torrefacteur in France, so I get a bit extra for myself, but if you want to boycott the faceless in your supermarket, the fair trade packs are the best bet - and you can get them (and other fair trade stuff) in Oxfam as well. But if you have to drink instant coffee, the obvious safe buy where taste is concerned is Carte Noir, marketed from Scandinavia to the Adriatic by ...