I'm not a big sports fan. Just an observation here....
A few months ago, over Labor Day weekend, I exhibited at an arts and craft show in the Atlanta area. Atlanta is home to major league football, baseball and basketball teams, but of the thousands of Atlantans that I saw that weekend, less than five were wearing pro team t-shirts or caps. On the other hand, if I go to Jacksonville, Florida it seems like every other person is wearing Jaguars paraphenalia.
The moral of the story: The people of Atlanta don't seem to care very much about their own sports teams. Why the hell should I?