Well, I've just read the entire website, and I still can't figure out what the purpose of this thing is, beyond a free trip to the States, with the built-in opportunity for the Irish to pontificate for the Americans.

What does Ireland need to be "re-imagined" for, and even if it did need "re-imagining" why the hell would Irish people come the States to do it?

Oh yes, the free academic junket circuit.

No thank you.