As a hardcore environmentalist, I think this ad campaign is a really bad idea. It totally lets the car makers and the oil companies off the hook, and blames those who buy the vehicles for their fuel inefficiency and terrible emissions. It also lets local, state, and federal governments off the hook for their failures to police these practices as they should have, and for their failures to develop well funded and maintained transportation alternatives, urban and suburban planning around jobs and home, that sort of thing.

All this will do is make environmentalists who have been trying to work with government and industry for years to change our habits and lifestyles, look like morons that even more people will love to hate.

Don't blame the drives of SUVs and mini-vans for choosing the vehicles. Blame the car makers and the oil industry who benefit from those gas hogs and ozone killers, and the government for failing to do it's job in providing leadership in the area of transportation, energy policy, and urban and suburban planning and development.