I agree Mudlark, they do bear responsibility. So do people who keep buying plastic crap they don't need from K Mart. So do people who continue to heat their homes with fossil fuels, and work in anti-human scale work environments for companies large enough to sustain production of that level, regardless of the product--from office workers in law offices, nonprofits, and insurance companies, to people building smart bomb components for 3M. People who use Chemlawn. Farmers who use volatile petrochemicals on their crops and their livestock.

We all bear responsibility and share blame. But even admitting that won't help, because we have to DO SOMETHING DIFFERENT FROM WHAT WE'VE ALWAYS DONE. Running ads is just more of the same. A blip on the radar. Here now--nope, it's gone. Never mind. Forgotten already, in less than 60 seconds.