The Mudcat Café TM
Thread #55892   Message #874388
Posted By: katlaughing
24-Jan-03 - 11:15 PM
Thread Name: Post-show CD Sales Surge?
Subject: RE: Post-show CD Sales Surge?
Too wordy for a press release, Tweed, plus they (the liner notes) are written pretty much to an audience that knows what the Mudcat is. For this, we've got to think virgins, virgins to Mudcat that is.:-) If a PR media person can't get the gist in the first few seconds you've lost almost any chance of getting press. They want the who, what, where, why, when and above all WHY it is something they should do anything about.

Sorry, I don't mean to be so blunt, but I used to do this for a living; it's hot-wired in my brain.*bseg*