Elsewhere in the report it states that "
In any one year, 6% of all festival
attenders are new to folk. Almost all of
these return to future festivals, so
effectively, the folk festival market is
growing by 6% year-on-year.
A further 18% of attenders are trying a
particular festival for the first time.
and
76% of attenders are already repeat
visitors, with a huge 70% of those
attending most years and 44%
attending every year.
Once you attract a new visitor through a
festival, most will keep on coming back
for many years.