I'm coming to this thread late, but I have the same problem. Every now and then I go to my local Blockbuster to rent a movie and there is usually nothing of interest to me - just the same old same old same old action, comedy, suspense, thriller etc. with the same formula type plots. There used to be a local video store that had at least some selection of "off the beaten track" films but soon after Blockbuster moved into the area they went out of business. But the fact that Blockbuster lost money on "niche" films says something. Most people want the commercial, mainstream films just like most people want commercial, slick, mainstream music. Blockbuster is just giving the majority of people what they want. Much like commerical radio stations.