Interesting pair of articles in today's Times sports section. One focussed on New Zealand's reaction and issues of sportsmanship. the other focussed on Switzerland's efforts to raise local consciousness of the event. Even after a major public relations effort, the Auld Mug just did not make it into public consciousness. The article explicitly states that less than 1 % of Swiss were interested, thinking of yachting as something for the rich guys. It seems the divide between the rich and everyone else there is even greater than in the rest of the world.