Yes, Kim, an advertiser can buy ROS, run of schedule ads and they will run in a random pattern, BUT no radio station in their right mind would let anything run, except premium paid ads, during such a *popular* show as Rush's. For that, they would get top dollar and the sponsorship would be exclusive to those who signed the contract and paid.

Radio is not immune to the pressures of advertisers, either. We once ran a news story about a big advertiser's son getting drunk and running his car into the plate glass window of a furniture store. We had to pull the story as the parents threatened to pull their adverts. IT was a real dilemma between the monetary support of the salesperson who had worked long and hard to get the account, the station which needed the revenue of such heavy hitters and the integrity of the newspeople who wanted to run even more of the story. There were several of us who were saddend when the management chose dollars over that integrity.

kat