"I find him to be, for the most part, shallow, demagogic, and lacking substance in terms of his policy views. Conversely, I find him very entertaining and witty, in terms of his image. And in terms of self promotion, he is a wizard. This is a man that was a miserable failure in most of his ventures in life. But when he realized he was onto something with his talkshow, he exploited masterfully. He understood that Americans could care less about any facts except those which reinforced their preconceived notions about "how things should be". Folks these days, Democrat and Republican (USA sense), Conservative and Liberal, just don't seem to like true, enlightened debate. They prefer to let themselves get comfortable with what's in front of them, and then search for folks that will make them comfortable with that. Rush is the poster child for this distressing trend. "