Language rules never apply in advertising, though. The goal is to use the least words possible to convey all of the benefits one might experience through whatever product is being touted, i.e. not buy this chair because it reclines and has a cushy seat and a bunch of other features...SINK into this chair and FEEL the softness as you drift off to a hot dream filled with nubile nymphettes or hunks, etc.

And, of course to say this chair is entirely wrong unless one has it to hand.

Advertising will always be short bits of the language because they are driven by space restrictions and cost.

I'll never forget my old blessed Latin and English teacher, Mrs. Worcester. She was always pointing out shoddy adverts to us, the most famous of which was "Winston tastes good as a cigarette should!"

kat