Being sold by someone called "Bestfoods" could completely destroy the Marmite advertising campaign, which is built round the idea that world is full of people who absolutely detest Marmite.

Unlike the sturdy minority who know it's great, and who recognise the Marmite haters as total wimps, more to be pitied than scorned. (Vegemite is OK - a bit like decaffeinated coffee, but, like decaffeinated coffee, handy in an emergency.)