CD Launch Event... ?

Now, why is that an important thing to do?
Mary Humphreys and I have a CD release in the pipeline, and we thought about it and decided: why bother?

Apart from the pure fun of having a big party and inviting all your friends and influential contacts, what real good will it do?
- We'd sell a few CDs, of course, but probably to people who would buy one anyway.
- It might find its way into the hands of promoters and reviewers, but only if you persuade them to come to the event. Promotional and review copies will get sent out anyway.

So, what we plan to do is have a binge of folk club visiting. We'll tour all our local clubs (in East Anglia) where we've done gigs, or even where we haven't. We'll go when they are having a singers night rather than a guest night if possible, and we'll make it quite clear that we are there because we have a brand new CD for sale.

And we'll sell them at gigs, of course, but that happens anyway.

Anahata