The Mudcat Café TM
Thread #58135   Message #921682
Posted By: Willie-O
30-Mar-03 - 08:43 AM
Thread Name: do's and don'ts in releasing a cd
Subject: RE: do's and don'ts in releasing a cd
100% agreement on announcing it here. My experience has been the same as Clinton's AND Paul's--sort of. You might not get a whole lot of comments on the thread, and most of them are "nice job". But your website hits take a huge bounce--and even better, I think most of the few humans on the planet who actually buy CD's from mp3.com are Mudcatters.

Next year, I'm gonna do a new one. A real one, not mp3.com.

By the way, here's how mp3.com CD's work, with their pros and cons. You upload your mp3's, cover art, and a two-page inside "booklet" spread to your mp3.com site. Then you simply designate which tracks are on the CD, and in what order. There is no mimimum production order, and no upfront cost to you, (other than the cost of maintaining your mp3.com site, $5 US/month unless you want to be in the now-extremely-restricted free site category). Production is strictly on demand. For online orders, you set the selling price (within a specified range). When someone orders a single CD, they manufacture it, print it and send it to them, no inventory. You get 50% of the retail price.

There's two huge advantages to this model and a lot of significant disadvantages.

Advantage #1: no upfront costs.
Advantage #2: you don't carry a big inventory. or any inventory.
Advantage #3: you can use it to do a one-off of a little personal project or something that you just want a few copies of, with professional-looking artwork.

Disadvantages:
-high per unit cost when you order your own--currently 3.99 US + shipping.
-there is no mastering of the CD. The tracks you upload are simply cut and pasted together, and if there's no consistency in levels, recording quality etc between the various tracks, it's glaringly obvious. (This is why Rick Radio Guy Fielding doesn't like my CD much, although others enjoy it.)   
-mp3.com logo for a CD label.

So yeah, next time I'm going to do it all the way locally...

W-O