What Betty and Veronica see in Archie:

- he fronts a rock band, and musicians, as we all know, are extremely hot.

- he has a gay best friend, which shows him to be a man ahead of his time: sensitive and secure in his masculinity.

- he's just so dreamy with his red hair and his resolute underdog manner.

- because he wants them so desperately that it's a rush just to be around him; he makes them feel desirable and powerful.

Thanks for the further info on the band.

Marion