Texans can't get chili right to begin with, so don't listen to them. Instead of flavor, any chili cookoff is about how hot it is.

The only thing worse is Southerners from different parts of the south arguing about THEIR chili, which can range anywhere from bean soup to something which more closely resembles Cajun gumbo.

I, on the other hand, make the world's most perfect chili. :D