Good question about target audience. Therein lies a conundrum. As a working folksinger, my audiences are the very young (schools, libraries, museums) and the very old (nursing homes, senior centers, retirement apartments). There is no appropriate area in these venues to sell CDs. In the summer, I play at municipal functions but, at these events, I am usually strolling and, once again, not in a position to sell my product. Except when I am booked at a festival or in concert at a synagogue, I dont have real opportunity to reach a buying public. I haven't played at folk clubs for years because the institutional jobs pay at least as much and they are much easier to get. I know that libraries are potential customers and, in fact, I have already received orders for a few CDs for their collection.
I suppose that I will sell CDs to students and friends. The Philadelphia Folk Festival will carry the CD so I will, at least, have a venue.
My big hassle, now, is telling my very talented friends that they will not be needed as backup or lead musicians.
I really appreciate everyone's suggestions and support. I'll keep you posted as I stumble up the mountain.