Metchosin, the play on words is visual (starts with 'f' ends with 'x' as does the word fox) rather than aural. And then there is the meaning of the word faux, which in English means fake. The irony is all the more rich in this circumstance, because the word is also a French word, and Fox, more than any other network, fueled the anti-French campaign which has been so damaging to American credibility in the international arena.