Will old beer adverts become folksongs?

Subject: RE: Will old beer adverts become folksongs?
From: Long Firm Freddie
Date: 30 Dec 20 - 08:52 AM

The Music Hall song "Down At The Old Bull and Bush" made famous in the UK by Florrie Forde was an adaptation of "Under the Anheuser Bush", a song promoting the products of the Anheuser Busch brewery.

LFF

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,Inkys68Dad
Date: 30 Dec 20 - 07:25 AM

Re :- watneys

I recall an advert for Watneys Keg red barrel which was sung by a male voice choir and went thus:

What's the beer that beats the rest
Watneys keg red Barrel
The splendid beer that beats the test,
Watneys keg red barrel

Drink Red barrel near or far
In pub or club or any bar
It's just as good wherever you are
Trust Watneys Keg Red Barrel

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,henryp
Date: 28 Mar 14 - 05:48 PM

OBJ - Dutton's Brewery of Blackburn also brewed and bottled an old English ale OBJ: Oh Be Joyful.

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,DickMiles
Date: 28 Mar 14 - 02:43 PM

BUT I NEVER SAW THE LIGHT

Subject: RE: Will old beer adverts become folksongs?
From: GUEST
Date: 28 Mar 14 - 02:41 PM

I used to play music regularly at the Jolly Roger pub on Sherkin Island, West Cork in the 90s- a dangerous job but someone had to do it."
a Dangerous job? more like am exhausting job, I speak from experience. the Garda could be seen if they were coming from the mainland, so the hours of playing could be long,I SAW THE DAWN ON OCCASIONS.

Subject: RE: Will old beer adverts become folksongs?
From: Tug the Cox
Date: 28 Mar 14 - 12:48 PM

Big Al, OBJ was the stand out product from Beesleys of Plumstead, sadly bought out by Courage.

Subject: RE: Will old beer adverts become folksongs?
From: Old Grey Wolf
Date: 28 Mar 14 - 09:55 AM

There was a brilliant ad on German TV for bottled beer in the 70s. I can't remember the beer but tune was unforgetable, pity it wasn't in English as well. I remember a german team singing it on the Nijmegan 4 Days Marches
Do any of our German members remember it?

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,henryp
Date: 27 Mar 14 - 06:08 PM

Ask for Younger,
Ask for Younger,
Get Younger every day

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,jim bainbridge
Date: 26 Mar 14 - 04:27 PM

I used to play music regularly at the Jolly Roger pub on Sherkin Island, West Cork in the 90s- a dangerous job but someone had to do it. I recall Monica & Geoff, lovely English people who ran an excellent pub telling me that in the first few weeks of their arrival, the locals bemoaned the beer & said it was much better before they arrived.
Monica & Geoff were polite about it but while searching around the stuff left by the previous owners, they found a photo of them standing proudly in front of the beer pumps - Watneys Red Barrel and the dreaded Ind Coope- they produced it and heard not a word more...

Subject: RE: Will old beer adverts become folksongs?
From: GUEST
Date: 26 Mar 14 - 03:41 PM

Going back to the original posting my memory of the Watneys Red Barrel song, sung to the tune of Roll Out the Barrel was

Roll out Red Barrel, let's have a barrel of beer
Roll out Red Barrel (can't remember this bit)
Roll out Red Barrel, making us full of good cheer
What we want is Watneys Red Barrel
It's our favourite beer

The bit I can't remember should be 'our taste buds are clearly queer' if you ever tasted the abomination that was Red Barrel but it was clever of them to get the 'What we want is Watneys slogan in at the end. In fact they replaced the stuff with Watneys Red because sales were so bad (slogan Join the Red Revolution). One pint was enough to persuade me and most people that it was no improvement.

Subject: RE: Will old beer adverts become folksongs?
From: Big Al Whittle
Date: 25 Mar 14 - 02:59 PM

OBJ! OBJ!
Finest drink in the world today!
Lifts you up when you are down
You will never wear a frown
Oh Be Joyful!

perhaps I imagined it.

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,Chris Bealey
Date: 25 Mar 14 - 01:59 PM

I remember the John Smiths add:
To the tune of jona lewie,stop the cavalry.
Got my L.A shirt & my disco trousers
all topped off with an Elvis quiff.
The night is young & I smell like a surfer
want some mates to go out with.
Got a mate called brown & a mate called jones
we're off to see a mate called smith.
Could meet a bird by the name of lulu,
moves like a zulu on a hot plate,
she might seem keen & dance like a dream
but nothing comes between me & my mate.
For a great little mover that goes down smooth
get yourself a mate called smith.
Sad eh?

Subject: RE: Will old beer adverts become folksongs?
From: Nigel Parsons
Date: 13 Jan 13 - 04:09 PM

Having been put in mind of the old adverts I decided to try again for the Whitbread ones (Percy French parodies). Now the one I couldn't find in the past, and another, are on the net.

From Here

Now legend lampoons one old humpy galoon,
Who loved Whitbread Best Bitter beer.
But he got an eyeful of his canny rival
One Abdul the Bulbul Ameer.

Now that man with his can really shook poor Ivan
Thinking drinking from tins irregular.
If it's take home he needs let him take home this steed
Reasoned Ivan Skavinsky Skavar

Oh Abdul had this ploy of a female decoy
Fooling Ivan who fools he rejects.
Be it draught or in cans well we don't give a ***
But the best best needs no etiquette.

From Here

From the old hist'ry books come two battling bazooks.
Count Ivan and Abdul Ameer
But on the dot of half five, they knock off feeling dry,
And request Whitbread Best Bitter beer.

Now Abdul likes his jug in the men only snug,
Telling blue jokes not for ladies' ears.
While Ivan's lip curls, "Whitbread's best with the girls."
And I think the advantage is clear.

So we now see Abdul break his 'men only' rule
"But at Whitbread they say 'What the heck'
Drink with ladies or gents" it makes no difference
'Cos the best best needs no etiquette.

Subject: RE: Will old beer adverts become folksongs?
From: ripov
Date: 10 Jan 13 - 04:10 PM

alongside Nottingham and Jones's ales, Watkins ale seems still to be popular, though never advertised by name.

Subject: RE: Will old beer adverts become folksongs?
From: Rusty Dobro
Date: 10 Jan 13 - 10:59 AM

"....delicious, but not as good as Adnam's brewed in Suffolk. Is there a song about Adnam's?"

Jonwithoutan'h', the legendary keyboard player with the Trembling Wheelbarrows, NE Suffolk's premier comedy-rock band, performs the old Kinks favourite 'Dedicated Swallower of Adnams'. Other songs by the faded four also include references to the amber ambrosia.

Subject: RE: Will old beer adverts become folksongs?
From: Soldier boy
Date: 10 Jan 13 - 10:53 AM

Roll out the barrel........

Subject: RE: Will old beer adverts become folksongs?
From: Gallus Moll
Date: 09 Jan 13 - 05:05 PM

Thanks Tattie Bogle for the clicky to Frankie Miller / Caledonia / Tennents advert!

Subject: RE: Will old beer adverts become folksongs?
From: Mr Red
Date: 09 Jan 13 - 12:14 PM

Now apart from me mentioning it, I don't think anyone else did.

So was it Jones', Joneses, Joan's, Joanses and now I have to consider Johnson's Ale? Methinks all of the above at some stage.

I agree that football chants are far more likely to survive and reach public domain status than commercial fair. But don't forget the Coke ads that simultaneously aired when the group released the non-coke version.

And there is always the modern technique of viral advertising, will it be a song or an ad? Or most likely both.

Subject: RE: Will old beer adverts become folksongs?
From: Charley Noble
Date: 09 Jan 13 - 11:20 AM

I don't think anyone has mentioned "When Jones'/Johnson's Ale was New" or my all time favorite "Dead Dog Scrumpy/Cider."

I mind purchasing a bottle of Dead Dog Cider in Cornwall many years ago; since then my search for a better brew has been curtailed.

Cheerily,
Charley Noble

Subject: RE: Will old beer adverts become folksongs?
From: Edthefolkie
Date: 09 Jan 13 - 07:24 AM

Blimey, must be about 35 years since I last heard Titbread Wankard.

I think I first heard it from an oaring friend who drank in the Auriol Rowing Club (Leander's poor neighbour in Hammersmith). Maurice the barsteward used to sell us housemates a keg of the foul stuff complete with plastic tankard-fronted dispenser & pipes, for our parties in Norf Landon.

However we kept the Fullers ESB in the garage so the cognoscenti could get the real stuff. No doubt the odd Mudcatter found their way in there - I know people used to trek from as far as Croydon, and we hosted a Detroitian, a Louisville Kentuckian, and a Guyanan at various times.

Subject: RE: Will old beer adverts become folksongs?
From: Mr Happy
Date: 09 Jan 13 - 06:31 AM

.........& then there's the Spoonerisms:

'A pint of Titbread Wankard & a half of shitter bandy' !!

Subject: RE: Will old beer adverts become folksongs?
From: Brian Peters
Date: 09 Jan 13 - 05:56 AM

"For instance the terrace cries fulfil all the criteria for folk song but have not necessarily been passed down through families."

Yes of course, Steve - terrace chants represent my only participation in an authentic singing tradition, so I'm hanging on to them! A lot of what we call folk songs do seem to have been passed on primarily through families, but of course there were other places like pub sings and so forth, where they could be passed across generations. The beer ads, unlike terrace chants, never caught on as mass participation songs, so it's hard to imagine them getting passed on at all - it's hardly the kind of thing you'd sing your kids to sleep with. Or would you?

Subject: RE: Will old beer adverts become folksongs?
From: Nigel Parsons
Date: 09 Jan 13 - 04:28 AM

Tune for the above?
Could it be 'Ach Du Lieber Augustin' ?

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,Trevor Sheridan
Date: 09 Jan 13 - 03:22 AM

There was a lovely cartoon advert of the McEwans cavalier singing
"McEwans is the best buy, the best buy, the best buy
McEwans is the best buy, the best buy in beer
Best buy McEwans, McEwans, McEwans (then he ran off in the distance)
Best buy McEwans the best buy in beer"

and as Jim B said earlier it was a smashing pint especially in South Shields !!!

Subject: RE: Will old beer adverts become folksongs?
From: Seamus Kennedy
Date: 09 Jan 13 - 01:28 AM

"If you've got the time, we've got the beer, (Beer after beer),
Miller tastes too good to hurry through..."

"Here's to good times, tonight is kinda special,
The beer we pour must say something more somehow;
So tonight, tonight, let it be Lowenbrau."

Subject: RE: Will old beer adverts become folksongs?
From: Semofolkie
Date: 09 Jan 13 - 12:07 AM

What better to go with a good beer folk song, than a good irish chili folk song. "Something's cooking at the Kelly's and it's good good good." *laughs* http://www.youtube.com/watch?v=yrIId2m9Rdw

Subject: RE: Will old beer adverts become folksongs?
From: Stilly River Sage
Date: 08 Jan 13 - 09:28 PM

Hamm's Beer Commercial - land of sky blue waters, the original black and white commercial I remember. Here's one in color.

Here's the YouTube search.

SRS

Subject: Hamm's Commercial
From: Joe Offer
Date: 08 Jan 13 - 09:06 PM

Here are more complete lyrics to the Hamm's commercial:

    From the Land of Sky Blue Waters,
    From the land of pines, lofty balsams,
    Comes the beer refreshing,
    Hamm's the beer refreshing.

    Brewed where nature works her wonders,
    Aged for many moons, gently mellowed,
    Hamm's the beer refreshing,
    Hamm's the beer refreshing.

    From across the rippling water,
    Through the whisp'ring pines and birches,
    Comes the beer refreshing,
    Hamm's the beer refreshing.

    Comes a call to cool enchantment,
    Comes a call to cool refreshment,
    Hamm's the beer refreshing,
    Hamm's the beer refreshing.

    Hints of lakes and sunset breezes,
    Dance and sparkle in each glassful,
    Hamm's the beer refreshing,
    Hamm's the beer refreshing.

Source: http://www.beerknurd.com/store.beers.process.php?brew=6719

Subject: RE: Will old beer adverts become folksongs?
From: Joe Offer
Date: 08 Jan 13 - 09:00 PM

I used to annoy my parents in the car by leading my siblings in rousing renditions of beer commercials. My favorite was:

Let's get together with a glass of Schlitz,
A friendly glass of Schlitz.
Brewed with pride and just a kiss of the hops [smack!],
It puts real gusto into every drop.
So, let's get together with a glass of Schlitz,
A friendly glass of Schlitz.
Real gusto in a great....light....beer.

Our other favorite was:

I'm from Milwaukee, and I oughta know,
It's draft-brewed Blatz beer,
Wherever you go.
Smoother....fresher....less-filling, that's clear;
Blatz is Milwaukee's finest beer.

I found out much later that Blatz was terrible, but I still like their advertising jingle. Hamm's beer (from Minnesota) was cheaper (15 cents a glass in 1970), so lots of people in Southeastern Wisconsin drank Hamm's:

From the land of sky-blue waters,
Capturing the frosty enchantment,
Hamm's Beer,
Refreshing Hamm's Beer.

-and-

From the land of sky-blue waters,
From the land of pines, lofty balsams,
Comes the beer refreshing,
Hamm's, the beer refreshing. (click)

-Joe, born in Detroit (home of fire-brewed Stroh's) and raised in Racine/Milwaukee (home of Schlitz, Pabst, Blatz, and Miller's)-

Subject: RE: Will old beer adverts become folksongs?
From: Tattie Bogle
Date: 08 Jan 13 - 07:30 PM

Just for Gallus Moll.....you can buy me a cider at the next Ballad Workshop, and I'll teach you how to do "blickies"!
http://www.youtube.com/watch?v=TX9h558Tz1E

Subject: RE: Will old beer adverts become folksongs?
From: The Sandman
Date: 08 Jan 13 - 06:04 PM

was little brown jug ever used?

Subject: RE: Will old beer adverts become folksongs?
From: ollaimh
Date: 08 Jan 13 - 05:08 PM

the canadian brewery olands had a beer called scooner export. a grandson of the brewery owner wrote a jingle for it "the bluenose is sailing once again"   . olands brewery was the major funder to rebuild the bluenose. the jingle was so popular michael stanbury--ther writer, wrote a whole song which is still sung around nova scotia.   it\s a good song.

Subject: RE: Will old beer adverts become folksongs?
From: Rumncoke
Date: 08 Jan 13 - 03:55 PM

I remember the new pub which was built in Portsmouth city centre, right by the Guildhall and which had the machine gun of the war memorial pointing at the back window before the powers that be rotated the statue onto a less amusing target.

It was owned by the local brewery, the name of which escapes me, but I remember they put a big tank on the roof to catch the stuff they sold as beer.

That is Portsmouth in Hampshire on the South coast of England.

Hang on - it was Brickwoods.

I don't think anyone ever sang about it.

Subject: RE: Will old beer adverts become folksongs?
From: Gurney
Date: 08 Jan 13 - 02:54 PM

It has been done the other way around, as referred to by DavetheGnone halfway up there. Nottingham Ale jingle to the tune Lillibullero.

Subject: RE: Will old beer adverts become folksongs?
From: fat B****rd
Date: 08 Jan 13 - 02:49 PM

There was Newcastle Brown TV ad to the tune of ... ....... ..... (guess what) which went something like;
"Oh me lad, Newcastle Brown's a winner
Seven or eight on a Saturday night
Three or four with Sunday dinner"

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,Eliza
Date: 08 Jan 13 - 01:40 PM

Having lived in Central Scotland for many years I distinctly remember,
"Aye! McEwans! The best buy in beer!" They made Export and Heavy, both of which were delicious, but not as good as Adnam's brewed in Suffolk. Is there a song about Adnam's?

Subject: RE: Will old beer adverts become folksongs?
From: Dave the Gnome
Date: 08 Jan 13 - 01:33 PM

Whoops - WorthingTON tastr that satisfies...

Subject: RE: Will old beer adverts become folksongs?
From: Dave the Gnome
Date: 08 Jan 13 - 12:33 PM

It's teh Worthing taste that satisfies,
Your worthy Worthington - Only bit I can remember.

What about

"Any Tom. Jack or Walt
Who likes the taste of Malt
With love the Malt
in a Colt 45"

And the subsequent jokes

Can I have a Colt 45 please?
Sorry, not got any.
OK. I'll have a Luger and lime...

:D tG

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,Fred McCormick
Date: 08 Jan 13 - 11:51 AM

Who said anything about old beer? Watneys Red would have corroded the casks it was stored in if it had been left for any length of time.

Subject: RE: Will old beer adverts become folksongs?
From: Mr Happy
Date: 08 Jan 13 - 11:30 AM

I don't recall any adverts for old beer?

Subject: RE: Will old beer adverts become folksongs?
From: GUEST,Fred McCormick
Date: 08 Jan 13 - 10:44 AM

Back in the early '70s, when the Watneys Red campaign was at its height, I was unfortunate enough to live in a part of west London which could best be described as a beer drinkers' desert. The overwhelming majority of the pubs around those parts were owned by Watneys and the few which weren't sold stuff which was equally as bad.

I was also a member of a miniscule Trotskyist sect which was one day going to sieze power in the name of the people and usher in the socialist paradise. (Thinks. (Sigh. Where did it all go wrong?))

Anyway, one day I was grousing to a group of comrades about the state of the muck which was being passed off as a product of the red revolution; I'm sure you'll remember the adverts and the phoney Russian accents. And I opined that, come the real revolution, there would be wall to wall real ale and every last drop of it would be free.

One guy who hadn't said a word up until this point, interjected with a sentence which has given me sleepless nights ever since.

He said, "Come the revolution there won't be any beer".

We asked why not and he said, "Because under socialism, the need for stimulants will disappear."

Needless to say I left the said organisation shortly afterwards and went off instead in search of the perfect pint.

Subject: RE: Will old beer adverts become folksongs?
From: Steve Gardham
Date: 08 Jan 13 - 10:24 AM

If we're side-stepping onto street cries you can take 'Three Jolly Fisherman' back to Lady Nairn's 'Caller Herrin' and then back to the Edinburgh street cry.

Great thread!

Brian, that's an interesting and debatable thought....in order to be classified as a folk song it has to pass through familial generations; generations perhaps, but in a much wider sense.

For instance the terrace cries fulfil all the criteria for folk song but have not necessarily been passed down through families.

Subject: RE: Will old beer adverts become folksongs?
From: Brian Peters
Date: 08 Jan 13 - 08:23 AM

I give you Hot Cross Buns Hot Cross Buns, one a penny, two a penny, Hot Cross Buns. etc etc etc.

Was that an advertising jingle or what? Or do folklorist prefer the soubriquet "Street Cries" ?

Wikipedia claims that it started off as a street cry before being buffed up and published in the form of the nursery rhyme some of us remember from our youth. Seems to have been a traditional seasonal song as well.

The thing about the beer ads is that, although they have clearly stuck in our minds, I doubt they were ever sung for fun by the general public. 'Nice One Cyril', on the other hand, was an ad slogan for a bakery, that was turned into a football chant by Tottenham fans (or did the commercial record come first?) and spread like wildfire. People to this day still say 'Nice one!' in conversation.

Subject: RE: Will old beer adverts become folksongs?
From: Mr Red
Date: 08 Jan 13 - 07:43 AM

Will they become folk songs?

I give you Hot Cross Buns Hot Cross Buns, one a penny, two a penny, Hot Cross Buns. etc etc etc.

Was that an advertising jingle or what? Or do folklorist prefer the soubriquet "Street Cries" ?

There are many more, but "Hot Cross Buns" is the most memorable.

And was around when Jones' Ale was New, Me Boys, When Jones' Aaaaaale........ was New!

Subject: RE: Will old beer adverts become folksongs?
From: Gallus Moll
Date: 08 Jan 13 - 06:32 AM

me again -- I just checked and youtube has the Frankie Miller / Dougie MacLean song advert when you google

Tennents advert 'Caledonia'

- definitely worth watching!
Tattie Bogle please put clicky link?

Subject: RE: Will old beer adverts become folksongs?
From: Brian Peters
Date: 08 Jan 13 - 06:28 AM

"No"

I must admit, I haven't taught them to my kids, so perhaps not.

Some more (memory a bit vaguer here):

"Worthington E's the beer [possible contravention of Trades Descriptions Act there]... de-dah de-dah de-dah ...the Worthy Worthington".

"Beer at home means Davenports"

"The pint that thinks it's a quart!"

Or: "that thinks it's a short". Or: "that's as flat as a fart".

And what about the Tetley Bittermen, who didn't have a song but did have those thumped chords on the piano followed by the big riff in the brass, as they strode up to the bar in their (if my memory serves) Arran sweaters. Maybe they were folkies all along.

Slogans:
"Looks good, tastes good and, by golly, it does you good" How true.

Then there was one for Watneys starring Peter Cook, who recited:
"Watneys Pale, good clear ale
Watneys Brown, drink it down...
And if you don't drink Watneys I'll smash your face in"
Ah yes, here it is...

There is indeed some subliminal power there. Some of those were on TV when I was a dozen years too young to buy beer legally, but the jingles still stuck.

Subject: RE: Will old beer adverts become folksongs?
From: Gallus Moll
Date: 08 Jan 13 - 06:26 AM

Thanks for doing the blue clicky link to Frankie Miller singing 'Caledonia' Tattie B -- is there any way of linking to the actual advert (is that allowed?) 'cos it really had such amazing impac; plus I think I like that vesrion better!

Subject: RE: Will old beer adverts become folksongs?
From: GUEST
Date: 08 Jan 13 - 05:57 AM

No

Subject: RE: Will old beer adverts become folksongs?
From: Nigel Parsons
Date: 08 Jan 13 - 05:56 AM

Coates comes up from Zummerzet"
Ah, yes, yet another parody of Fred E (Danny Boy) Weatherly.
Original words Here

Subject: RE: Will old beer adverts become folksongs?
From: bubblyrat
Date: 08 Jan 13 - 05:30 AM

Ah ! Titbread Wankard ! That brings back memories ! And drinking vile Watneys Red Barrel in Gibraltar after a year on Tiger ,Swan, Castle,and San Miguel ( what songs / tunes of they ,pray ?? ).

         But I digress ! What of cider ,say I ? Every time Nicola (for such is her name ) says " We're going shopping ; let us get our coats " , I inexplicably burst into " Coates comes up from Somerset ,where the cider apples grow !" ---- such is the subliminal power of advertising . The major success story ,of course , is the Magners advertisement ; I often watch it on "youtube" , performed by the great man himself ,with Sharon Shannon ,Donal Lunny , and other Irish luminaries --marvellous !And definitely established in the folk world , I feel ?