BS: what WILL they think of next?

Subject: BS: what WILL they think of next?
From: Bill D
Date: 31 Jan 05 - 12:34 PM

from today's Washington Post
more here



"Bartender, Pour Me Another Cup
Perhaps Inevitably: Caffeinated Beer

By Peter Carlson
Washington Post Staff Writer
Monday, January 31, 2005; Page C01

America's largest brewing company, Anheuser-Busch, released its latest product last week -- a beer that contains caffeine.

Obviously, this is a monumental cultural milestone and it raises important questions that we as a society must answer. For instance: Is adding America's favorite stimulant to America's favorite alcoholic beverage the greatest scientific breakthrough of the 21st century? Or the beginning of the end of civilization as we know it? Or what?


The beer is called B^E -- with the E raised up, like an exponent in math, which is why the name is pronounced "B to the E." (The B stands for Budweiser. The E stands for extra.) Sold in 10-ounce cans, B{+E} contains 54 milligrams of caffeine -- about half the dose found in an average cup of coffee. B{+E} also contains ginseng, the fabled herb, and guarana, an Amazonian berry frequently found in Brazilian soft drinks.

"It's beer with something extra," says Dawn Roepke, Anheuser-Busch's brand manager for new products. "It's new, it's innovative, it's different."

Subject: RE: BS: what WILL they think of next?
From: Peace
Date: 31 Jan 05 - 12:37 PM

Now we are gonna end up with a bunch of wide-awake drunks. Oh, JOY!

Subject: RE: BS: what WILL they think of next?
From: Bill D
Date: 31 Jan 05 - 12:48 PM

scarier will be those who claim to LIKE it, but ask..."don't you have it in de-caf?"

Subject: RE: BS: what WILL they think of next?
From: GUEST,heric
Date: 31 Jan 05 - 01:02 PM

When I was a heavy drinker and foolish youth, if I was ever slowing down, I ordered a coffee drink and re-gained the momentum to keep drinking like a fish. This product should cause a few more road deaths.

Subject: RE: BS: what WILL they think of next?
From: Rapparee
Date: 31 Jan 05 - 01:05 PM

Wide awake drunks with good memories. Wooooooooo.

If you want coffee, why not drink coffee? If you want beer, why drink Budweiser?

Sheesh!

Subject: RE: BS: what WILL they think of next?
From: Amos
Date: 31 Jan 05 - 01:20 PM

This is just a cheap imitation of my old favorite, café Royale -- a dash of fine brandy blended with a cup of pure rich coffee. It served the wonderful combined purpose of making you terribly alert in an unreal world. LOL!!

Subject: RE: BS: what WILL they think of next?
From: Mingulay
Date: 31 Jan 05 - 07:33 PM

You mean they gave thought to this. If marketing people are so clever, WHY do they nearly all wear slip om shoes? Laces aaaarrrggghh.

Subject: RE: BS: what WILL they think of next?
From: Rustic Rebel
Date: 31 Jan 05 - 07:53 PM

This article from Bud. says they made it for contemporary folks. I made another link because I can't get into yours without signing up.
I think it sounds like a wine cooler or something similar. Sweet beer, and like Rapaire said, it's Bud, so that doesn't sound to good to me either.

Subject: RE: BS: what WILL they think of next?
From: Teresa
Date: 31 Jan 05 - 07:59 PM

Oh now, many local brewers produce coffee and chocolate stouts that are probably much better than that. Coffee flavoring in stout and porter has been around for a long time. Don't know how much caffeine it has in it, though.

Teresa

Subject: RE: BS: what WILL they think of next?
From: Bill D
Date: 31 Jan 05 - 08:03 PM

why not just Everclear and No-Doz? No fretting about the taste of *BUD* lingering about...

Subject: RE: BS: what WILL they think of next?
From: Nancy King
Date: 31 Jan 05 - 08:04 PM

I read that article this morning with a growing sense of disbelief. The taste is described:

"It has an aroma of blackberry and a little bit of cherry, which is unexpected," says Nathaniel Davis, the brew master who created B{+E}. "It has typical beer flavors, like hops and malt, and it finishes with what we're calling the wow factor."

What's the wow factor?

"That bright, slightly sweet tart finish," he says. "People who drink it, their eyes light up and they say 'Wow!,' among other things."

Justin Elwin, a bartender at the Brickskeller, a Washington groggery that serves more than 1,000 kinds of beer, has a less lyrical description: "It tastes a lot like soda," he says. "It doesn't have a beer taste to it. It's kinda like a very light . . . I don't want to say orange but like a tangerine type of thing."

"It tastes like a citrus-flavored Red Bull," says Rhonda Kallman, creator of the caffeinated Moonshot, which has no ginseng or fruit.



Remind me to order some next time I want to puke.

Subject: RE: BS: what WILL they think of next?
From: Kaleea
Date: 01 Feb 05 - 02:26 AM

"why not just Everclear and No-Doz?"

      I thought corn squeezins 'n No-Doze wuz standard bill-of-fare for all students at finals time.

Subject: RE: BS: what WILL they think of next?
From: The Beast of Farlington
Date: 01 Feb 05 - 11:11 AM

The only extra they should have put in Budweiser was flavo(u)r.