Tune Req: Kronenburg ads

Subject: Tune Req: Kronenburg ads
From: shepherdlass
Date: 29 May 06 - 05:46 PM

Hi - Not sure if this should be in the BS threads but please help - this is driving me NUTS. The recent ads for Kronenburg 1664 beer ("a bad year for composing") feature an overture that stops a few bars in because the composer was too busy enjoying his beer.

It's the opening bars of a really well known classical piece and I just can't bring back the title. Can anyone put me out of my misery?

Subject: RE: Tune Req: Kronenbourg ads
From: Joe Offer
Date: 29 May 06 - 06:00 PM

I haven't seen the ad, but the Kronenbourg Website tells the story of L'Ouverture de 1664:

L'Ouverture de 1664 was composed by Jonathan Goldstein in November 2004 and reflects the musical styles co-existing on either side of the channel during the 17th century with composers such as Lully and Rameau on one side and Purcell and Handel closer to home.

Naturally as the ad is designed for the UK market the English influences were favoured. Or maybe it was because our fictional composer, Guy de Lafond, through pausing to drink his beer during composing the piece, discovered his natural affinity with British musical styles and stopped immediately for fear of being sent to the gallows…?

The size of orchestra is larger than would have been found in the 17th century but the choice of instruments is largely appropriate for the period. As this is a modern-day performance of an ancient 'lost' piece, or fragment, we felt some licence could be employed in determining the number of instruments. It might, for instance, not have been possible to glean what the intentions were of our fictional composer as the manuscript is barely complete and would most likely have lacked precise instructions. The piano, for example, takes the place of what would have been a harpsichord for practical reasons to ensure it was heard during the live recording.

The orchestra was the Malav Symphony Orchestra of Budapest, conducted by Andreas Ligeti who is something an icon in the Hungarian musical world. You will notice they perform with dedication and sensibility. One would expect nothing less from our beer.

Visit Jonathan Goldstein's website at www.jgmusic.com

So, it's a fraud, composed to sound like a 17th century classic.

-Joe Offer-

Subject: RE: Tune Req: Kronenburg ads
From: shepherdlass
Date: 29 May 06 - 07:11 PM

Except it literally "lifts" an entire phrase (its only phrase) from something ... just can't remember the name of the composer.

Subject: RE: Tune Req: Kronenburg ads
From: shepherdlass
Date: 29 May 06 - 07:15 PM

And I daren't ask Jonathan Goldstein who did the ad music in case he thinks I'm accusing him of plagiarism ... (Which I'm not - though he seems to have subconsciously borrowed the melody).