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BS: Just In Time for Cinco de Mayo

28 Mar 09 - 02:23 AM (#2599042)
Subject: BS: Just In Time for Cinco de Mayo
From: JohnInKansas

In time for Cinco de Mayo: kosher tequila

Production of the alcoholic beverage will be certified by a rabbi

The Associated Press
updated 4:40 p.m. CT, Fri., March. 27, 2009

"NEW YORK - A New York businessman is launching a new kosher tequila in time for Cinco de Mayo.

"Martin Silver says Agave 99 will be on the market in time for the holiday that celebrates Mexico's defeat of French forces on May 5, 1862.

"Silver, president of Long Island-based Star Industries, says he wants to satisfy the craze for high-end tequila with one that observant Jews can drink — "to help the Mexican economy and the Jews.""

[And perhaps to help Martin Silver?]

"Silver says a half million cases of the 99-proof kosher tequila are being produced at a Mexican plant using methods certified by a rabbi.

It will retail for $41.95 a bottle."

[Maybe the rabbi gets a big cut?]

"The product launch — with Mexican songs sung in Yiddish and Spanish — is set for May 5, but it will also be sold earlier, for Passover."

Strangely, none of my Jewish friends have expressed a need for this; but perhaps "Mexican Jews" are a target market? I haven't known many whom I would identify as part of this group.

No intent to offend anyone; but it seems a little "over the top" even for what's obviously a "marketing move." Perhaps tequila is popular in places of which I haven't been aware. Do we have "kosher" liquors of other kinds? And, for those who respect other kosher products just for the quality, do they taste better?

John


28 Mar 09 - 07:40 AM (#2599141)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Micca

John, I thought it was the Mohel got the big cut?


28 Mar 09 - 08:10 AM (#2599152)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: JohnInKansas

Micca -

I suppose every culture has it's own economic traditions(?). I'm just not that familiar with ones I can put in context with "kosher" takilya.

And what kind of knife do you use to perform a kosher kill on an agave? Can you still peel 'taters with it?

John


28 Mar 09 - 10:33 AM (#2599225)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Micca

I drank 2 bottles and when I woke up someone had nicked my pullover!!


28 Mar 09 - 12:06 PM (#2599275)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Q (Frank Staplin)

The product will remain largely a New York item.
In 2001, the Jewish population of New York City was 1.97 million, according to demographics for the City. Almost one million were Ashkenazic.
The birth rate for Orthodox, Hasidic Jews in NYC is high, that of the majority 'non-observant' Jews is low.

The demand for kosher thus is on an increasing curve. Martin Silver has seen the future and is moving to profit from it.

A huge increase in margarita drinkers among the Jewish population, if they have a kosher product, will make his fortune.

The demographics above from Wikipedia.


28 Mar 09 - 01:31 PM (#2599321)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Amos

There is, in fact, a significant Jewish population in Mexico. I don't know how many of them keep kosher AND drink tequila, or even celebrate Cinco de Mayo.


A


28 Mar 09 - 01:43 PM (#2599327)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Amos

LEt me point out that Cinco de Mayo is also the birthday of the most stellar Mudcatter of all time, MOAB.



A


28 Mar 09 - 01:48 PM (#2599330)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Q (Frank Staplin)

According to national census of 2000, there are approx. 45000 Jews in Mexico.

Silver is producing half a million cases (12/case =6 million bottles).
If sold only in Mexico, each Mexican Jew would have to consume more than 133 bottles. Whee!


28 Mar 09 - 08:28 PM (#2599541)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: JohnInKansas

Q -

133 bottles? - no problem for a couple of (exceptional) Mexicans I've known, although it might take more than one day. The article did mention a "pre-release" for Passover, as well as the main distribution for Cinco de Maya.

Not to suggest a generalization, but few of the Mexicans I've known have seemed to ever drink alone - although they might do it hidden at home. "Community activities" seem more common than for some other cultures, and sharing is expected(?). It probably can't be assumed that everybody at the Cinco de Maya party would need the kosher stuff, but everybody would probably help.

I've had fewer contacts with "kosher" jews, but most of the ones I've known gave little evidence of drinking at all. They may also have been "exceptional." (?)

John


28 Mar 09 - 08:55 PM (#2599548)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Q (Frank Staplin)

My only contact with kosher alcoholic products was with Mogen David wine, and all of the jokes about it. As I remember my one drink of that product, it was terrible.

I attended a Jewish wedding, but those involved were not orthodox, and that French bubbly stuff was consumed by the- well, a lot of it was drunk.


28 Mar 09 - 09:58 PM (#2599576)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Rapparee

Amos is slightly inaccurate.

May 5 is the birthday of the GREATEST Mudmatter of all time, MOAB.


29 Mar 09 - 01:01 AM (#2599615)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Amos

Rapaire:

Either I am confused or you are full of hot s***t.

How is my calling her stellar inaccurate and corrected by your calling her greatest?? What part of the word "stellar" don't you understand??


A


29 Mar 09 - 12:28 PM (#2599858)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: artbrooks

Why would Mexican Jews care? Cinco de Mayo is primarily a US holiday, anyway. Mexicans celebrate their Independence Day in September. Let the party in the New York barrios shtetals role!


29 Mar 09 - 01:55 PM (#2599916)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Rapparee

That part between the L's. Please explain it to me. And I'd like to know more about the part between the "P" and the "K". Thanks.


29 Mar 09 - 02:11 PM (#2599923)
Subject: RE: BS: Just In Time for Cinco de Mayo
From: Q (Frank Staplin)

Cinco de Mayo is primarily a holiday in the state of Puebla, where Mexican militias under Gen. Zaragosa Seguin, defeated the French at the Battle of Puebla, 1862.
It temporarily stopped the French takeover, but additional troops were sent and the French installed Maxmilian as ruler. The French were expelled in 1867 and Maxmilian executed.

It has become an important celebration in several American cities with large Mexican immigrant populations, and along the border.

Commercial interests are often blamed for the spread of the holiday.