Publicans have been warned that blackboards promoting live TV coverage must not refer to brewers without an Olympics deal. Caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event.
McDonalds has even managed to secure exclusive rights to sell chips at the 40 Olympics venues, banning some 800 other retailers from serving the staple British snack.
Earlier this year grandmother Joy Tomkins, 81, was prevented from entering a doll with a hand-knitted 'GB 2012' outfit into a church fundraising sale.
Authorities ruled that the doll, which was due to be sold for £1 in May, breached the rules.
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