Bobert is the guy that knows he is wrong. His ego is in complete control of him so he can't admit it. He can't even say how I am wrong.

http://www.cdc.gov/healthyyouth/evaluation/pdf/brief23.txt

EVALUATION BRIEFS        No. 23 | July 2011        Evaluation Technical Assistance

Using Ordered Response Options To Collect Evaluation Data

This brief focuses on using ordered response options to collect evaluation data. It includes the definition of ordered response options; how to create good sets of options; how to analyze and present data collected from them; and advantages and disadvantages of using them on evaluation surveys.

If you decide to include a neutral option such as neither agree nor disagree, place this choice in the middle of the other options. The order of the responses should reflect a logical flow on the continuum as shown in the following example:
1.        Strongly agree.
2.        Somewhat agree.
3.        Neither agree nor disagree.
4.        Somewhat disagree.
5.        Strongly disagree.

Analyzing the Responses and Presenting the Results

When reporting the results from ordered response options, only report the number or percentage of people who chose an option and compare it to other option results.

Data can be simplified by combining categories. For example, strongly agree and agree can be collapsed into one category (agree) while disagree and strongly disagree can be collapsed into another category (disagree).