Steve, On the pub sign higher up, there is an actual picture of the dog. Also it's on the side of the building too. The term "Black Bitch" means much more in Linlithgow than the pub itself. It's all to do with the historical legend. Locals proudly call themselves "Black Bitches" meaning natives or residents of Linlithgow. Also, terms such as "dog" or "hound" can also be offensive to both men and women if used as terms of reference to them. I'll not give examples but I'm sure you can all think of many.
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