Post-Star Trek but pre-Hooker, Bill Shatner used to do commercials for a Canadian grocery store chain called Loblaw's (the owner was, of course, Robert Loblaw, known as "Bob Loblaw" to his friends -- try saying that name aloud). At any rate, the chain's slogan was "It's Mainly Because of the Meat!" Can't you just see ol' Kirk emoting that?
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sj