Marketing Wisdom for Musicians

Subject: Marketing Wisdom for Musicians
From: wysiwyg
Date: 21 Apr 06 - 02:04 PM

We can apply the following example to our music marketing, directly or indirectly. Simply adjust gender-specific terms to suit. (This IS a music thread.)



The buzzword in today's business world is MARKETING. However, people often ask for a simple explanation of "Marketing."

Well, here it is:

You're a woman and you see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed." That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, "She's fantastic in bed." That's Advertising.

You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed." That's Telemarketing.

You see a guy at a party, you straighten your dress. You walk up to him and pour him a drink. You say, "May I?" and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed." That's Public Relations.

You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed." That's Brand Recognition.

You're at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend. That's being a Sales Rep.

Your friend can't satisfy him so he calls you. That's Tech Support.

You're on your way to a party when you realize that there could be
handsome men in all these houses you're passing. So you climb onto the roof of one situated towards the center and shout at the top of your lungs, "I'm fantastic in bed!" That's Junk Mail or Spam.

You are at a party; this well-built man walks up to you and grabs your ass. That's the Governor of California.

You like it, but 20 years later your attorney decides you were offended. That's America. (from email)


So-- how might YOU apply this to your gigs and/or your CDs?

~Susan

Subject: RE: Marketing Wisdom for Musicians
From: Big Al Whittle
Date: 22 Apr 06 - 06:26 AM

Well you could go up to someone at a party, grab their ass, and say, "Buy my cd, one day I'll be the governor of Californa?"

or, " Buy my cd, and who knows perhaps I'll grab your ass."

or, "My cd runs for 45mins 10seconds, think how many times you'd climax while we played it making love. Only costs ten dollars to you..."

In the end people stopped asking me to parties.

Subject: RE: Marketing Wisdom for Musicians
From: M.Ted
Date: 22 Apr 06 - 09:58 PM

How do we get invited to this party you keep talking about?

Subject: RE: Marketing Wisdom for Musicians
From: wysiwyg
Date: 22 Apr 06 - 10:42 PM

We had our last Mudcat Gathering for the foreseeable future, as advertised, in March. :~) Sorry you missed it now?

~S~

Subject: RE: Marketing Wisdom for Musicians
From: M.Ted
Date: 23 Apr 06 - 02:13 PM

I miss everything. Sorry.

Subject: RE: Marketing Wisdom for Musicians
From: frogprince
Date: 23 Apr 06 - 08:16 PM

I've been to a few parties at parsonages in my life, but never one like that! (Darn it all)

Subject: RE: Marketing Wisdom for Musicians
From: GUEST,Mrr
Date: 24 Apr 06 - 12:43 PM

As someone in marketing, I have to laugh!

Subject: RE: Marketing Wisdom for Musicians
From: GUEST
Date: 24 Apr 06 - 02:29 PM

Make sure you go to the right party first