BS: Activia Yoghurt good fer yer guts?

Subject: RE: BS: Activia Yoghurt good fer yer guts?
From: melodeonboy
Date: 18 Dec 10 - 07:49 AM

"Good for yer guts?"

It's certainly good for Danone's profits!

Regarding the health claims, the company seems to be getting itself in a bit of trouble with exaggerated health claims, in both Europe and the USA, as indicated in the following two extracts:

French food group Danone waits a European ruling on the health benefit claims it makes on two of its best-selling yoghurts Activia and Actimel. The decision expected from the European Food Safety Authority (EFSA) is important for Danone mainly because its strategy focuses on differentiating dairy brands with a "good for you" proposition. If a negative decision appears, this could ultimately force Danone to redesign its growth model in dairy business, which made up almost 60 percent of the group's sales of around 15 billion euros in 2009. (www.getfoodnews.com)

Dannon, part of the world's biggest yogurt maker Danone, agreed to pay a $21 million fine and stop making exaggerated health claims for two popular Dannon products under a settlement with the federal government and attorneys general from 39 states on Wednesday. (www.wtsp.com)

F***'em! Make your own or buy equally good stuff that's cheaper!