BS: Corporate logo evolution

Subject: BS: Corporate logo evolution
From: GUEST,Futwick
Date: 07 Apr 13 - 01:37 PM

http://www.boredpanda.com/21-logo-evolutions-pepsi-cola-apple-nike-nokia/

Subject: RE: BS: Corporate logo evolution
From: Bill D
Date: 07 Apr 13 - 02:37 PM

one addition- Firefox was originally Phoenix

logos

Subject: RE: BS: Corporate logo evolution
From: GUEST,Guest from Sanity
Date: 07 Apr 13 - 03:04 PM

These failed logos will bust your gut!!!

GfS

Subject: RE: BS: Corporate logo evolution
From: Bill D
Date: 07 Apr 13 - 03:22 PM

URK! Some of those are just cultural blindness... and others are just PLAIN blindness.

Subject: RE: BS: Corporate logo evolution
From: GUEST,Guest from Sanity
Date: 07 Apr 13 - 03:27 PM

Bill D: "URK! Some of those are just cultural blindness... and others are just PLAIN blindness."

That's those pesky ol' corporate guys for ya'...they are counting on party politics to keep you as blind as they are!

GfS

Subject: RE: BS: Corporate logo evolution
From: Q (Frank Staplin)
Date: 07 Apr 13 - 04:30 PM

Interesting. I was with visiting Esso-Humble in Houston when the "corporates" and publicity people from NY descended and presented the new EXXON.

The corporate heads had little to do with its creation, that was the product of some advertizing agency that sold the idea to the Board. Not all of the heads were happy with it, but they went along.

The man who gave the presentation told us that it couldn't be confused with any other and did not lend itself to any mis-pronunciations, etc.

Almost immediately, someone in a back row muttered; spell it backwards, and pronounce it in two syllables.....

"Esso" continued in use in some overseas operations, and "Imperial" is used in Canada. (other names were used locally in the past- Carter in Oklahoma, etc.

Subject: RE: BS: Corporate logo evolution
From: JohnInKansas
Date: 07 Apr 13 - 05:09 PM

A currently circulating email shows a picture of a nameplate on an office door:

          "DR. HEDGEH"

With a small note below on a pushpin:

"Will the person who keeps adding "OG" at the end of my nameplate please STOP IT!"

Several logos offer similar opportunities for creativity.

John

Subject: RE: BS: Corporate logo evolution
From: Ed T
Date: 07 Apr 13 - 05:56 PM

Because fo the issues below, Proctor and Gamble made changes to their Logo character to minimize the appearance of 666 in one element of the graphics.


Proctor and Gamble

Subject: RE: BS: Corporate logo evolution
From: GUEST,Guest from Sanity
Date: 07 Apr 13 - 05:59 PM

Q: "The man who gave the presentation told us that it couldn't be confused with any other and did not lend itself to any mis-pronunciations, etc."

You know, I remember that...and this piece of trivia with it(true story)...There was a talk show on the radio and the topic was how the corporate heads along with their PR/advertising guys were talking about the exact same thing...and how there could be NO negative connotations with that name, none at all....then one (nameless) caller called in, while the guys were still there fielding calls, explaining the new name with the added 'new advantages' of the merger, and name change..anyway, the caller pointed out, in regards to the name..."Yes, great name..it must have been a real challenge to come up with it...and two 'X's..nothing else in the English language has it.....sounds like a double cross, to me!"

Mudcat wasn't the first.....(wink)

GfS

Subject: RE: BS: Corporate logo evolution
From: Ed T
Date: 07 Apr 13 - 06:50 PM

New Brunswick's (Canada) McCain Foods is the world's largest producer of frozen french fries.

In August 1979 the New Brunswick Irving family purchased PEI frozen food producer C. M. McLean Limited, a PEI-based frozen vegetable and French fry producer. Irving's began marketing their frozen french fries as McLeans. This led to a legal challenge between the two very rich New Brunswick families, as McCains contended the name was too close to their brand. McCains won, and Irvings began marketing all their successful frozen food products under the brand "Cavendish Farms".


("'McCain Foods is the world's largest manufacturer of frozen french fries and potato specialties. But there's more to McCain than just potatoes. Producing a wide range of frozen food products including pizza, desserts, beverages, vegetables, appetizers and entrees, McCain sells in more than 160 countries around the globe to both retail outlets and foodservice operators"").

(""Cavendish Farms is one of the largest processors of frozen potato products in North America. The manufacturer supplies leading grocery, food service and quick service restaurants around the world, including: Wendy's, Burger King, KFC, Church's and Dairy Queen. Cavendish Farms is a member of the Irving Group of Companies, founded in 1882, with operations in eastern Canada and the United States, and has 15,000 employees"")

Subject: RE: BS: Corporate logo evolution
From: Ed T
Date: 07 Apr 13 - 07:22 PM

A good number of Logos on this site:


Logos

Subject: RE: BS: Corporate logo evolution
From: Ed T
Date: 07 Apr 13 - 07:44 PM

The original Proctor and Gamble logo. The 666 I noted that was raised was in the hair, near (what would be) the ears.


Proctor and Gamble Logo

Subject: RE: BS: Corporate logo evolution
From: Ed T
Date: 07 Apr 13 - 07:53 PM

""Trivia _ 3M
At the turn of the century, 3M was more concerned about its survival than it was about a logo. The young abrasives company was comfortable in its descriptor..."Minnesota Mining & Manufacturing Company.". The first logo was churned out in 1906 with the current logo designed as recently in 1978."'

Subject: RE: BS: Corporate logo evolution
From: Jack the Sailor
Date: 07 Apr 13 - 08:33 PM

A couple of the older logos I saw on the pages linked to reminded me of this Story about the Banyan logo.

New Logo

Old Logo I think


>>>Jim D'Arezzo and corporate business development

In July 1990 Mahoney hired a Compaq marketing executive named Jim D'Arezzo, and made him Vice President of Marketing, and eventually added Corporate Business Development to his responsibilities as well. D'Arezzo immediately set out to change Banyan's image. One of the first things he did was highly controversial; he changed the company's logo. The original logo, as envisioned by Anand Jagannathan, was a red and white ink drawing of a Banyan tree. This image had been trademarked. D'Arezzo had been instrumental in promoting and protecting the Compaq brand, and he wanted to do the same with the Banyan brand. He ordered his marketing group to get the trademark logo registered. Unfortunately it was quickly discovered, much to nearly every employee's dismay, that the much-loved Banyan tree logo could not be registered, as it was considered to be a realistic representation of a natural object. A natural object cannot be a registered trademark.

Subject: RE: BS: Corporate logo evolution
From: Ed T
Date: 07 Apr 13 - 08:59 PM

Aunt Jemima became a medium in which both the north and south sides could relate after the USA civil war.

Aunt Jemima Pancake mix


Aunt Jemima Pancake mix

Aunt Jemima make overs


Old symbol of race relations in USA